Public Counsel’s Pro Bono Pitch!

October 20-26, 2013 is Celebrate Pro Bono Week! We will be highlighting some exciting new pro bono initiatives across the country launching this week.

Today’s post- by Public Counsel of Los Angeles – is a great example of how to use Pro Bono week to recruit new volunteers!


October is when the Major League Baseball World Series kicks off, and may be a chance for L.A.’s Dodgers to return to glory. But it’s also time for National Pro Bono Week, October 21-26. In celebration of National Pro Bono Week, Public Counsel in Los Angeles is launching its first Pro Bono Pitch campaign to encourage attorneys to take on a pro bono matter before the end of the year. This is a chance to highlight the attorney, their firm or company, and build energy around Pro Bono Week.

The rules of the game: during the Pro Bono Pitch sign on period (September 1 – through December 15), attorneys who sign up to volunteers with one of Public Counsel’s projects will be included on the Pro Bono Pitch roster. The roster will be displayed on Public Counsel’s Pro Bono Pitch Wall of Fame, to be located in the organization’s office. In addition to having their names emblazoned on the Wall of Fame, volunteers who have made the roster will be eligible to win two choice baseball tickets to a 2014 season Dodger Baseball Game through a blind-draw raffle. The raffle drawing will occur at the conclusion of the Pro Bono Pitch sign on period, and the volunteers will be notified by e-mail if they have won.

The Pro Bono Pitch website will list a number of discrete pro bono matters that Public Counsel is advertising as part of the campaign, making it easy for volunteers to get a sense of the opportunities available to them.

Public Counsel staff will be joining in the campaign too – staff is asked to encourage volunteer attorneys they interact with during the Pro Bono Pitch sign on period to take a case. They will also be blogging on Public Counsel’s Go Public site, both during and after the Pro Bono Pitch period, to highlight all the great work volunteers are doing for the organization and their clients.

Public Counsel is the largest pro bono law firm in the nation. Public Counsel’s staff of 61 attorneys and 52 support staff – including five social workers – along with over 5,000 volunteer lawyers, law students and legal professionals assists over 30,000 children, youth, families, and community organizations every year. Founded in 1970, Public Counsel is the public interest law firm of the Los Angeles County and Beverly Hills Bar Associations as well as the Southern California affiliate of the Lawyers’ Committee for Civil Rights Under Law.

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